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JEETEGA KISAAN
Agri Skilling & Livelihood Program
Climate Sustainable Agriculture
Promoting resilient and resource-efficient farming practices
Focused on building resilient and future-ready farming systems, Climate Sustainable Agriculture promotes resource-efficient, climate-smart practices that enhance productivity while conserving natural resources. The approach integrates improved agronomic practices, soil health management, water-use efficiency, and livelihood diversification to strengthen farmer incomes and resilience.
Through initiatives such as Jeetega Kisan, soil health improvement, and agri-entrepreneurship models, farmers are supported with better crop practices, mechanisation, and market linkages. By combining scientific approaches with community-led adoption, the program enables sustainable agriculture, improved incomes, and long-term ecological balance.
Soil Health Project
DCM Shriram’s Upjau Mati Pariyojna is dedicated to improving soil organic carbon (SOC) levels, a critical factor for agricultural productivity and long-term sustainability. In Hardoi district, SOC levels are alarmingly low—between 0.1% and 0.3%—directly affecting crop yields and farmer incomes.
The program addresses this challenge through in-situ composting using locally available manure and agricultural waste, enriching the soil while reducing dependency on chemical inputs. A network of lead and demonstration farmers is trained to adopt and showcase best soil management practices, inspiring others in the community to follow suit.
By blending scientific soil testing with traditional biomass composting knowledge, and driving change through farmer-led outreach, the initiative builds the foundation for sustainable agriculture—healthier soils, higher yields, and more resilient farming livelihoods. It also sparks rural entrepreneurship, creating income opportunities for those who lead the way in better soil management.
The project is not just improving soil quality—it’s cultivating a self-reliant farming community equipped for the future.
Agri-Entrepreneurship Project
The project addresses the gap in agricultural mechanisation in regions like Hardoi, Uttar Pradesh, where farm practices often remain labour-intensive. The initiative aims to link mechanization with rural entrepreneurship, thereby promoting innovation, improving farm productivity, and supporting local economic growth.
At the heart of the programme is the training and development of Agri Entrepreneurs (AEs), rural youth who are equipped with the knowledge and skills to offer mechanised services to farmers in their communities.
To make this model sustainable and scalable, the program facilitates financial linkages through banks, government schemes, and subsidy programs, enabling AEs to invest in the necessary tools and infrastructure. In addition to mechanisation services, the program supports diversification into allied livelihoods such as mushroom cultivation, goat rearing, dairy farming, bee-keeping, agri-processing, digital banking, and financial services—helping to create multiple income streams and build resilient rural economies.
By strengthening local capacity and ensuring that agricultural needs are met through community-led solutions, the Agri-Entrepreneurs Program contributes to enhanced rural livelihoods, self-reliance, and inclusive economic growth.
Jeetega Kisaan
The program works with tribal households across villages in Poshina block, Sabarkantha, Gujarat to enhance agricultural productivity, diversify income sources, and create long-term economic resilience.
The initiative promotes cultivation of high-value crops, especially vegetables, across Kharif, Rabi,
and Summer seasons, positioning vegetable farming as a viable entrepreneurial activity.
To further expand livelihood opportunities, the program supports tribal families in both farm
and non-farm enterprises such as poultry farming and goat rearing. These activities not only
improve household nutrition but also ensure additional streams of income.
The program focuses on enabling small landholders to connect with markets. By integrating
production with market access, the initiative aims to secure sustainable income levels and
empower tribal families towards greater self-reliance.
Khushali
Khushali Sehat - A Preventive Healthcare Initiative
Khushali
Khushali Swachhata - A Sanitation Initiative
Khushali
Khushali Shiksha - An Education Initiative
Khushali
Khushali Rozgaar - A Skilling & Livelihood Initiative
Khushali
Khushali Paryavaran - An Environment Sustainability Initiative