DCM Shriram’s core program “Jeetega Kisaan” focuses on increasing farmer income through training on improved farming practices and providing better market linkages
This program strives to achieve the targets of SGD2 – Zero Hunger. It aims to help small & marginal farmers increase their productivity and income by providing them training on better packages of practices. High Value Crops including vegetables, fruits and other medicinal crops have been introduced to their crop cycles to help increase the annual income of the farmers with a focus on sustainable farming practices.
In 2017, the program was designed as a partnership model wherein multiple organizations were roped in to collaborate with the CSR and the business team of the company to bring in their respective core competencies. The major focus of the program is to work towards propagating good agricultural practices along with demand and supply side water management measures.
Improved agronomic practices, better quality, appropriate quantity of agri inputs, water management and better linkage to markets have together delivered holistic socio economic growth. The water availability improved along with rise in the water table, recharging of borewells, hand-pumps etc. enabling farmers to cultivate 2/ 3 crops in a year as against single crop cultivation before intervention. The replication of the Agri Skilling program – Jeetega Kisaan was undertaken at Kota by expanding the coverage through increasing the number of villages to 18 more villages in 2019. Recently an FPO has been formed in Kota as part of Jeetega Kisaan Program to help farmers on both the input and output side.
A Sustainable Paddy/Wheat Program under Jeetega Kisaan program was launched in 2021 for 2000 farmers in 46 villages of Chopan & Robersganj block of Sonbhadra District of Uttar Pradesh with IFC & IRRI as the knowledge partners and ISAP as the implementation partners.