The CSR interventions, under the DCM Shriram umbrella, are implemented seamlessly, taking an integrated approach for holistic development. As part of DCM Shriram’s strategy and vision going forward, we aspire to have a deeper impact on people we engage with by making the communities more resilient and self-confident. Our focus is on two aspects: addressing community needs through all-round development for a measurable improvement in quality of life and promoting economic empowerment of farmers in India with emphasis on water conservation.
We believe that the nature of DCM Shriram’s vision provides social mobility to communities we support, and brings about a permanent improvement in their wellbeing.
The core of the work being on creating impact on the lives of people, the focus areas are livelihood, healthcare, sanitation, environment and education. The primary focus of the interventions is on communities around its manufacturing units in the geographies of Hardoi & Lakhimpur districts of UP, Kota district in Rajasthan and Bharuch district in Gujarat.
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DCM Shriram has a holistic approach to healthcare. The ‘Mother & Child program’ has an overall objective to reduce the MMR and IMR in the adopted villages of UP, Gujarat and Rajasthan.
The Company has a cadre of Sehat Saathi’s - Village Level Workers (VLWs) who are deployed in the adopted villages. These VLWs work in collaboration with ASHAs and ANMs and mobilize pregnant women, lactating mothers and adolescents.